Why Grassroots Marketing is So Important For Building Your Practice

When I say "grassroots marketing" to most people, they think I'm referring to advertising or public relations or other forms of traditional marketing.

But true grassroots marketing is all about getting involved in local, community- based events and philanthropic activities in your area. It could be anything from the local chili cook-off or a walk to support breast cancer research to a local charity that supports children's sports.

Often times chiropractors or their staff aren't as involved in the community as they should be. As a result, their patients don't have warm feelings for the doctor or the clinic. They don't feel any real connection to the clinic and staff. So they don't come in as often as they should. Or they don't refer their friends and relatives to the clinic as much as they could. Thus, fewer new patients walk in the door.

But local, community-based grassroots marketing is a great way to change all this. Running an event that raises money for the local children's sports teams is one example. It promotes your practice, and because you're doing something good for the community, it builds goodwill. You end up getting your name in the newspaper and getting 40 new patients.

Many of these activities involve the doctor, such as public speaking. But many can also involve your staff. That's why it's so important to hire and train staff the way we do (see our special report, How to Train Your Staff to Close More Cash Services).

Participating in these types of activities requires organization. Yet some events can be quite simple, such as setting up a booth at a charitable event with a Wheel of Fortune, and giving away certificates for free services at your clinic as prizes.

You collect prospective patients' information first, before giving them a chance to spin the wheel. They get a certificate with a high perceived value, say, $50 or $100 towards the type of service they want. And you let them know you'll be calling soon to schedule their appointment.

When they come in, you give them a free consultation, discuss their needs, whether it's skin care or chiropractic care. Then you give them their free treatment with all the care and attention they would get if they'd paid full price for it.

You can't skimp on service just because it's a free prize. In fact, you may want to over-deliver. That will leave them wanting more. And they'll be sure to spread the word to their friends about what great service they received at your clinic. The next thing you know, they'll have spent $1,000 to $2,000 with you, over a period of six to 12 months.

You can truly afford to give away samples on the front end to attract many more patients who will buy from you on the back end. It's a win-win situation for everyone – the charity, your new patients, and your clinic. And a great way to attract new patients.

To learn more about how you can get involved in the community contact us at Catchfire Coaching.

Let the Experts Handle your Marketing

Would you go to a veterinarian to have your car repaired? What about going to Wendy's for steak and lobster? The answer is simple, No. You want to know the person you are going to is an expert in their field. The same should be the case when marketing your business.

Having a current employee running your marketing is not going to be successful if they do not have the expertise. A secretary should not have to handle establishing your companies web presence. You need someone that has the knowledge in internet marketing.

We offer at CatchFire Coaching a way to handle all of your internet marketing needs. We costs a fraction of what it would cost to have a full-time PR person on staff. Plus you don't have to worry about paying taxes on another employee.

In today's tough economy you have to stay on your toes to keep customers coming in. We can help you do that with our internet marketing services. Give us a chance. We won't leave you for another job.

Make E-mail Marketing Work for You

Do you know what really spawned the SPAM revolution? The discovery that e-mail marketing was one of the easiest ways to get your message out to the Internet community. It ws so easy, in fact, that companies took advantage of it with absolutely no remorse and ruined it for everybody! The thing is, e-mail marketing is still the best way to tell your patients about the services that your practice has to offer and the way they can improve their lives.

You just need to learn how to be an informer rather than a SPAMmer!

What's the difference between an informer and a SPAMmer? An informer gives their patients the option to sign up for their e-mail marketing program, usually through a feature on their website. When they agree they send them USEFUL information via e-mail regarding their practice, special events in their industry (for example, I try to let my e-mail buddies know about upcoming conventions/continuing education courses/etc.) and health care in general. They give them something they want in exchange for getting something in return.

SPAMmers aren't that kind. They don't give anyone the option of receivign their e-mails, instead making the decision for them, and they spend so much time advertising they don't take any time at all to think about what their patients would like to receive in return. Want to guess which camp you want your e-mail marketing campaign to fall into?

New! Marketing 4 U All in One Marketing for Chiropractors

I don't often take blog space to promote my business, but we've finally got the resources on hand to launch an all in one, done for you, completely painless marketing program using all forms of marketing (including social media) for our clientele. That means that we can help our businesses get a boost every which way they could possibly think of.

Imagine, the power of having a full time marketing and PR expert at your disposal 24/7 for a fraction of the cost of hiring your own marketing team. All the resources your business needs to succeed in one place. And someone standing by to answer your questions and guide your marketing efforts from point A to point B. That was my dream when I first launched Catchfire Coaching Services, and now, thanks to the power of the web and the great team I've got standing behind me, I'm making it happen.

Check it out and come celebrate with me by visiting www.CatchfireCoaching.com!