You're Living in the Information Age!

There are a few things you have to remember when you're building your website, and one of them is that this isn't the 1940s. You're living in the information age. Your patients have no shortage of places to go to find valuable medical information; the problem is, just because they found it on the web doesn't necessarily mean that it's fact. You should already know that!

Since you want to make sure your patients are well informed and armed with real facts rather than junk they picked up off the Internet you're going to have to make it your business to deal in information. That usually comes in the form of writing what are known as SEO Articles for your website-informational articles that help plug the gap in their education and present them with simple, clear facts about their disease, their available treatments and their options beyond traditional medicine.

Not only will adding these articles to your site guarantee that your patients are going to be able to find the information they need, it's also going to improve your standing with the search engines (hence the SEO in SEO Articles). Any way you want to look at it, dealing in information is going to be what sends your site to the head of the class.

Turn Your Website Into a WalMart of Information

I've heard it said that the best way to maximize the exposure your website gets is to turn it into the WalMart of information for your patients. The idea being that without breaking their wallets on hundreds of expensive books they can come to your website and get all of the information they need. By finding current, factual and easy to understand information on all of the topics surrounding their conditions and treatments they'll not only be able to walk away as happy, educated consumers, they'll also come back to you time and time again for answers to their questions.

The Importance of SEO to Medical Websites

It seems like you can't turn around these days without hearing someone raving about SEO, how important it is and how your website and/or online business are going to tank without it. As much as I hate to credit doomsayers with getting anything right, in this they're spot on. SEO is one of the most important elements of any successful Internet marketing campaign, and it's important for you to be familiar with it before you begin building your website.

If you're unfamiliar with the concept, SEO means search engine optimization. It's basically the process of setting up your website so that it waves a big, red flag in front of the search engine's eyes and says, "Hey! I'm here! Don't forget to list me at the top of your index, because I've got what web browsers really want!"

When you're dealing with SEO it all comes down to two things:
1) Keywords
2) Relevance

If you're working with the wrong keywords the search engine isn't going to know to send people to your site when they type in their search query. If your site isn't relevant to your keywords you're not going to have a very high search engine ranking, and you could actually find yourself Google slapped and taken out of their index for violating ethical marketing codes.

Since 99% of web browsers use a search engine of some kind every time they go on the web, this isn't traffic you want to lose just because your site wasn't properly optimized. Your patients are going to type in their questions, and if you don't have the right info the search engine isn't going to send them to you to answer! Take the time to do your homework and learn about SEO before going out on the web. Your patient list and profit margins will thank you.