People interact with many businesses on a regular basis. You want your business to stand out from the others. One way to do this is to send customers/patients a newsletter. This will keep your business fresh in their minds.
A newsletter is a great way to let customers/patients know what new things are happening with your business. If you are having a special include this in the newsletter. You could even have specials just for readers of your newsletter. This can be a way to attract new readers. Tell them there are special savings when they sign up for the newsletter.
Share with the readers a brief article that offers some tips or information related to your field of business. For example a chiropractor could include an article about a new study or tips on exercises that help prevent back pain.
How often you send out your newsletter is entirely up to you. I wouldn't suggest a daily newsletter because customers/patients may see this as you spamming them. If you need to let your readers know about something important you can always send out a special edition.
A newsletter is a great way to interact with your customers and keep your business fresh in their minds. You don't want to miss out on business because a customer/patient doesn't remember you.
Showing posts with label online marketing. Show all posts
Showing posts with label online marketing. Show all posts
Tuesday, October 6, 2009
Monday, September 28, 2009
Social Networking to Build your Brand
While you may not be a brand like Pepsi or Wal-Mart you are still branding yourself, and your expertise. Social networking can help you get the word out about the service yo are offering. Sites like Facebook and Twitter give you a platform to market your business.
If you are still fighting jumping on the social networking bandwagon you are missing out on potential customers. People like seeing businesses on these sites. They like sharing their opinions of businesses on social networking sites. Think of it this way it is free advertisement for your business.
You need to understand a few things about how social networking sites work. You can't just make a page and start posting ads for your company. People will see this as spam and not pay any attention. You need to develop a relationship with your followers or friends. You have to take the time to interact within the social community.
Start by making your page. Facebook and Twitter are among the largest social networking sites right now. Don't start befriending everyone you see. You want people that are going to be interested in what you do. Join a few groups that are related to your business.
Once you have some followers you will need to keep them interested in what you have to say. Don't keep posting ad after ad. Share information that is valuable. If you are a computer technician share tips on how people can prevent their computer from crashing, or share simple repair tips. You don't want to tell them how to do everything for themselves or you will be out of a job. Share enough to keep them coming back for more. Share things that make people want to talk about you with their friends.
It is fine to post an occasional ad for your business. It is great to advertise special offers or functions your business may be having. Just don't go overboard with the promotional efforts or you'll be wasting your time. People will not care what you have to say, they will consider you spam.
I would suggest you begin using social marketing right away. You don't want to miss out on potential customers because you were behind the times.
If you are still fighting jumping on the social networking bandwagon you are missing out on potential customers. People like seeing businesses on these sites. They like sharing their opinions of businesses on social networking sites. Think of it this way it is free advertisement for your business.
You need to understand a few things about how social networking sites work. You can't just make a page and start posting ads for your company. People will see this as spam and not pay any attention. You need to develop a relationship with your followers or friends. You have to take the time to interact within the social community.
Start by making your page. Facebook and Twitter are among the largest social networking sites right now. Don't start befriending everyone you see. You want people that are going to be interested in what you do. Join a few groups that are related to your business.
Once you have some followers you will need to keep them interested in what you have to say. Don't keep posting ad after ad. Share information that is valuable. If you are a computer technician share tips on how people can prevent their computer from crashing, or share simple repair tips. You don't want to tell them how to do everything for themselves or you will be out of a job. Share enough to keep them coming back for more. Share things that make people want to talk about you with their friends.
It is fine to post an occasional ad for your business. It is great to advertise special offers or functions your business may be having. Just don't go overboard with the promotional efforts or you'll be wasting your time. People will not care what you have to say, they will consider you spam.
I would suggest you begin using social marketing right away. You don't want to miss out on potential customers because you were behind the times.
Monday, September 14, 2009
Using Online Marketing to Expand Your Local Clientele
When most people think about online marketing they think in terms of the "big picture;" national and global exposure, huge waves of potential clients, etc., etc. It's easy to get so tied up in the big picture that you forget to look at the little picture while you're at it. Online marketing is a great way to expand your local clientele.
So how do you focus your Internet marketing efforts to zoom in on local patients? First and foremost, make sure you use your town in your keywords. For example, let "Dallas chiropractors" be one of the keywords you use when designing your website. (You do have a website, right? If not, now's the time to jump on the bandwagon!) You'd be amazed at what a difference in local web traffic just using "local" words can make.
Are there any issues that are common to your area? For example, chiropractors practicing in farming communities are likely to see an influx of traffic after the haying season. Hey, those 50 lb. bales can do a number on your back! Those types of issues are good ways to zoom in on your potential patients and expand your local traffic just using the power of your online marketing campaign.
You were going to launch it anyway. Why not make the most of it?
So how do you focus your Internet marketing efforts to zoom in on local patients? First and foremost, make sure you use your town in your keywords. For example, let "Dallas chiropractors" be one of the keywords you use when designing your website. (You do have a website, right? If not, now's the time to jump on the bandwagon!) You'd be amazed at what a difference in local web traffic just using "local" words can make.
Are there any issues that are common to your area? For example, chiropractors practicing in farming communities are likely to see an influx of traffic after the haying season. Hey, those 50 lb. bales can do a number on your back! Those types of issues are good ways to zoom in on your potential patients and expand your local traffic just using the power of your online marketing campaign.
You were going to launch it anyway. Why not make the most of it?
Subscribe to:
Posts (Atom)
