Mind Set is Everything

If you are stuck in the same mind set you are going to be left behind. In today's tough times you have to be willing to change your thinking. If you are stubborn and keep saying I have done things this way for the last ten years, I am not about to change now, don't be surprised when your business goes under.

You have to be willing to rethink how you do what you do. If your business is still only focusing on basic chiropractic techniques, clients are going to find a new place to go. The clients want more for their money and they will go where that is being offered. If you can change your mind set you will be able to keep current customers and draw in new ones.

Instead of focusing on just chiropractic spread your business to include health and wellness. People are all about getting healthy. They are into preventative care. They don't want to be middle aged and sick. They want to do what they can right now to keep them healthy long into their golden years.

If you can offer them these services your business will be booming. Don't let your mind frame keep you from being successful. Be willing to make changes to keep up with the times and needs of the client.

The Power of a Positive Attitude

How many times have you gone into work and the boss was in a foul mood? Soon the entire office is in the same foul mood. This hurts the morale of the office and slows down work productivity. Have a positive attitude whenever possible and see how the people around you change.

When you have a positive attitude it will wear off on others. Now I am not saying you will be able to make everyone a ray of sunshine, but you will be able to make a difference. Just smiling at someone can turn their attitude around.

Being positive will make others want to be around you. You will have a better outlook on everything. Your work productivity will increase. Don't focus on everything you still have to do. Focus on the amount you have already conquered.

Don't spend your time thinking about things that could go wrong, instead focus on the things that have gone right. Positive thinking can change your whole life. It can improve your health. Worrying over things you have no control is not good for you. Only focus on the things you can control. If something goes wrong learn from your mistakes and do better the next time. Think to your self positive thoughts. Say in your mind I can do it. I am going to be successful.

Photo created by godoflite

Social Networking to Build your Brand

While you may not be a brand like Pepsi or Wal-Mart you are still branding yourself, and your expertise. Social networking can help you get the word out about the service yo are offering. Sites like Facebook and Twitter give you a platform to market your business.

If you are still fighting jumping on the social networking bandwagon you are missing out on potential customers. People like seeing businesses on these sites. They like sharing their opinions of businesses on social networking sites. Think of it this way it is free advertisement for your business.

You need to understand a few things about how social networking sites work. You can't just make a page and start posting ads for your company. People will see this as spam and not pay any attention. You need to develop a relationship with your followers or friends. You have to take the time to interact within the social community.

Start by making your page. Facebook and Twitter are among the largest social networking sites right now. Don't start befriending everyone you see. You want people that are going to be interested in what you do. Join a few groups that are related to your business.

Once you have some followers you will need to keep them interested in what you have to say. Don't keep posting ad after ad. Share information that is valuable. If you are a computer technician share tips on how people can prevent their computer from crashing, or share simple repair tips. You don't want to tell them how to do everything for themselves or you will be out of a job. Share enough to keep them coming back for more. Share things that make people want to talk about you with their friends.

It is fine to post an occasional ad for your business. It is great to advertise special offers or functions your business may be having. Just don't go overboard with the promotional efforts or you'll be wasting your time. People will not care what you have to say, they will consider you spam.

I would suggest you begin using social marketing right away. You don't want to miss out on potential customers because you were behind the times.

Kick Back with a New September Movie Release this Weekend!

I don't often advocate shamelessly lounging around in front of the television unless you're nursing a winter cold (in which case hot tea, warm chicken soup and the boxed set of Season 3 of CSI is completely legitimate!) but I was shocked to see how many new releases are scheduled to hit video stores and the box office this weekend. So if you're looking for some easy, low impact entertainment to help take your mind off work and put it back on having a great time, why not check out some of these hit releases:

Coco Before Chanel
Brief Interviews with Hideous Men
Fame
I Hope They Serve Beer in Hell
Pandorum
Paranormal Activity
Surrogates

Don't Ignore Your Doctor!

One of the first things my patients say when they come to me is that they're seeking chiropractic care because they don't want to go to their regular doctor. Or they're sick of being on pain medication. Or the treatment they were receiving in the past wasn't working, so when they had some problems this time they chose to seek out a chiropractor instead.


Part of being a chiropractor is understanding not only the back and the joints but every part of what makes the body tick. Any time you go to a chiropractor you're going to receive not only a thorough evaluation, but a thorough evaluation based on an intimate knowledge of each of your body systems. It's important to understand that chiropractics doesn't stand alone as a practice, just as traditional medicine cannot and should not stand alone. Chiropractics, alternative therapies, traditional medicine, acupunture and various other forms of treatment have to work in tandem in order to keep the body whole, healthy and operating at peak form.

When a patient comes to me with a problem I can't solve I'm going to recommend they see their regular physician, and I would hope a physician would do the same. After all, we're all in this together-arent' we?

Professional Coaching is Good for Any Business

In yesterday's post I mentioned that we at Catchfire Coaching have a seminar coming up this weekend in Dallas, not just for chiropractors but for businesses of all shapes, sizes and persuasions. During my course as a professional chiropractic coach I've tried to make it my goal to emphasize the importance of professional coaches for businesses of all persuasions. Yes, I'm a chiropractic coach, but does that make what I have to teach about Internet marketing any less important or relevant? Absolutely not!

Professional coaching can be a tremendous asset to a business. Why? Because professional coaches have been there, done that and got the t-shirt. They know the ins and outs of the business. They know the competition. They know the challenges you're going to face. And in the case of this seminar we've got coming up, they know the importance of launching a full scale, well rounded Internet marketing campaign when it comes to the success of your business.

When can professional coaching do for your business? Why not stop on by Sunday and find out?

Catch Us This Weekend in Dallas!

It's finally time. We're hosting our Dallas seminar this weekend! I'm psyched. If you haven't already, take the time to check it out. We're holding it in Dallas (okay, technically Irving) at the Wyndam Hotel off highway 114. The four hour module is available for $75.00, or you can join us both days from 8-4 (lunch included) for $325.00. Chiropractic students are welcome at no cost. Hey, we've paid off those student loans too!

The seminar is going to be good for 16 continuing education units and 4 board hours. We're going to be talking about anti-aging, hCG, obesity and insurance coding on Saturday. Real estate agents, insurance agents and small business owners are welcome to join us on Sunday for our Internet module Sunday from 8-12 ($85 at the door). These marketing tips are going to be great for any small business marketing endeavor, so don't miss it! Register at www.CatchfireSeminar.com, call us at 817-939-8435, or fax to 817-490-1131.

I'll look forward to seeing you there!

Dr. G

The facts about chiropractics and strokes

It's what they press calls "chiropractic's dirty little secret". Yes, I actually saw it written that way once-the supposed relationship between chiropractic neck manipulations and strokes resulting from tiny tears to the vertebral artery. The incidence of this over years has turned the anti-chiropractic movement into something of a witch hunt, encouraging people to ban the practice entirely because it's far too risky.

Really, as a doctor, what can you say to that? Yes, there's some risk of stroke as a result of tears to the vertebral artery. Yes, the potential relationship between that and the neck adjustments done by chiropractors has inspired most of us to be more careful. But what I tell my patients when they ask me about it is this: It's no more dangerous than any other medical procedure you'll have done. There's actually a considerably lower risk of having a stroke from a neck adjustment than there is of dying on the table during routine surgery, and that happens every day.

What do you tell your patients when they ask you?

A Great Cardio Workout to Get You Started

Guess what, fans? It's Friday, Friday, Friday! Do you know what that means? That means it's time to take a step back from the chiropractics and the marketing and the patients and start looking forward to the weekend and the opportunity to do something special for yourself for a change!

One of the most important aspects of your health is keeping your body physically fit by getting plenty of sleep and sticking to a regular exercise routine. Because that's not as easy as it sounds (and because not everyone wants to spend a fortune on workout videos) I went cruising through YouTube to see if I could find a good starter workout for free on the online video site. I found that and more!

The video below is only the tip of the iceberg; there are literally thousands of free workouts online, so take some time to check it out this weekend and find the cardio and strength training routine that's right for you.

Breaking Out of Your Comfort Zone

Because a vital part of finding success is learnign how to break out of your comfort zone...

MY COMFORT ZONE
By Author Unknown

I used to have a comfort zone where I knew I wouldn't fail.
The same four walls and busywork were really more like jail.

I longed so much to do the things I'd never done before,
But stayed inside my comfort zone and paced the same old floor.

I said it didn't matter that I wasn't doing much.
I said I didn't care for things like commission checks and such.

I claimed to be so busy with the things inside the zone,
But deep inside I longed for something special of my own.

I couldn't let my life go by just watching others win.
I held my breath; I stepped outside and let the change begin.

I took a step and with new strength I'd never felt before,
I kissed my comfort zone goodbye and closed and locked the door.

If you're in a comfort zone, afraid to venture out,
Remember that all winners were at one time filled with doubt.

A step or two and words of praise can make your dreams come true.
Reach for your future with a smile; success is there for you!