3 Ways to Get Patients Right Now With Your Business Card

Marketing Chiropractic: 3 Ways to Get Patients Right Now With Your Business Card

Copyright © 2009 Ben Cummings

Will you take the lowly card for granted when it comes to marketing chiropractic? Well what if I told you that it could be used to generate lots of new patients, by making three simple changes?

That is what you will discover in this article. Let's get started.

Why Don't More Chiropractors Get Patients from a Business Card?  Quite simply, because a business card isn't glamorous, sexy, nor is it written about in our trade publications therefore few doctors give it much thought. The poor lowly business card!  Well I'd like to change your mind about this because I've been helping doctors make big money from business cards for years. Here are the three strategies you can start to use right away.

Marketing Chiropractic Strategy #1. Make Your Business Card Outrageous.

Stop thinking of your business card like its a military dog tag, containing only name, rank, and serial number!

If you want outrageous results from your chiropractic marketing, then your marketing must be outrageous. Just blending in, getting by, and trying to look professional won't get good results.

Let me give you some examples of outrageous business cards that get patients:

* One doctor prints his name and practice details onto a Million Dollar Bill! You can imagine the impact. Imagine this doctor leaving his Million Dollar Bill business card with his tip at a restaurant or giving it to a gas station attendant when he pays for gas. Imagine the impact handing it out at networking functions.

* Another doctor printed up a business card that looks like an x-ray! It has his contact information and I assure you that nobody will lose his card simply because it is a conversation piece.

Marketing Strategy #2: Pattern Interrupt

Rethink your business card. Answer this question: "What can I do with my business card to create a Pattern Interrupt?"

What is a Pattern Interrupt?

The basic idea is that people like to follow a coherent pattern of thoughts. When this pattern is broken, people suddenly pay attention to us. Most people are walking around asleep deep in their own head. In order for them to respond to our marketing chiropractic methods, we should make a pattern interrupt to get their attention.

You see, I always want my marketing to go into long term memory. By attaching personal connection to your card, you will surely get the attention of many people by the use of marketing that creates a pattern interrupt.

You need to use an effective marketing strategy and make business cards that will enlighten them,will notify them and will make a deep connection with people. That's the secret.

Marketing Strategy #3: Find a way to make people want to KEEP your business card.  I make sure that people who have or who will have my business card will keep it and value it and make them think that once they lose it, it will create a loss for them.  The solution is to attach a value to it. How do you do that?  You can make the back side of your business card more presentable like a coupon or gift certificate and present it to people as an important offer.

If they toss my card, they will experience a loss of say $100.00 worth of chiropractic services.  I just transformed a flimsy piece of card board into a $100 bill, in their minds.

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In our website, I created a video training that you shouldn't miss.

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