In today's highly technological age having a website isn't something that's optional. It's mandatory. Unless, of course, you don't want to spend the rest of your career dodging terms like "dinosaur" and "techno-phobe"! There is plenty of information available on the web about creating a chiropractic website (I've mentioned it myself in earlier posts) I want to take a second to zoom in on a little covered and sadly underexposed aspect of the website building community.
When it comes to your website content may be king, but it's the look and "feel" of your site that's going to decide whether or not you get the web traffic you're looking for.
Think about it for a minute. If someone's looking for a chiropractor to help them with a work related injury they're going to be drawn to a site that emphasizes workplace related chiropractics and workman's comp, right? Whereas those looking for a holistic wellness center are going to look for a site purveying a holistic approach, sports medicine a site with plenty of sports images, etc., etc. Can you see where I'm going with this?
There are thousands of chiropractors practicing in the United States, and even more overseas. Chances are, you're not going to be your patients' only choice when it comes to chiropractics. That means they're going to skim by your website, and if it doesn't have the "look" and "feel" they're looking for they're going to pass you by.
So chooes the images you use on your chiropractic website with the same care you put into choosing the text you put in your content, and you're guaranteed to come up with a site that's going to help your business grow instead of holding you back.
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