How to Bring Your Chiropractic Patient Education into the 21st Century

by Dr. Patrick MacNamara

With technology advancing at such a blistering pace, it sometimes seems impossible to keep up. From software updates to social media networks, a day doesn’t go by where innovation rests.

As an entrepreneur, one of the keys to success in this new digital world is to not only be cognizant of change but also be willing to adapt, test and then implement when the technology makes your life more efficient and effective.

One of the areas I believe chiropractors have either ignored or missed is video conferencing. Companies like Skype, WebEx, and ooVoo make it insanely simple to connect with patients in a new and fresh way.

For example, take your typical patient orientation class. Instead of having patients travel into your office for a second time in one day, how about offering those patients the ability to sit in on your patient orientation class via video from the comfort of their own homes?

Today’s technology allows you to do so.

Matter of fact, you can even share presentations you’ve already created while simultaneously staying front and center via video.

The possibilities are endless.

There are many companies out there that specialize in these services but one that I’ve used successfully over the last year or so is TokBox .

TokBox is the simplest, most engaging way for you to connect face-to-face with up to twenty of your patients at once. And, the best part is that it’s FREE!

Once signed up, you’ll also enjoy the following benefits:

• There are no software downloads needed.
• You can invite people to video chat via instant messaging and social media networks.
• You can share videos, presentations and documents.
• You can engage your audience even more through text chats.
• You can record and send video messages to all participants before and after the presentation.

Plus, if you need more capabilities, you can upgrade to their Moderation package at only $9.99 per month. With the Moderation package, you simply gain more control.

Here are the benefits you receive with the upgrade:

• You can control who joins and who remains on the call.
• You can silence the audio of participants.
• You can control media sharing.

So, if you want to move your practice into the 21st Century, why not start incorporating video conferencing into the mix?

Once you see how simple it is, it’s very unlikely you’ll go back to the way you’re currently doing things.