I could sit here all day and lecture you on the importance of choosing the proper keywords, but there are plenty of sites out on the web that are going to do that for me-and chances are you've already read enough of them! Because of that, I'm going to keep this blog post short and sweet and leave you with a few simple thoughts before you move on to the next stage in your Internet marketing campaign:
1) Keywords are going to be the words that your patients type into the search query box. Because of that, you have to think like a patient rather than a doctor or a chiropractor. Small words, simple concepts. Your patients aren't stupid, but they usually like it when you talk to them as patients rather than colleagues. Remember, it does you no good to optimize to the Nth power if no one's looking for the terms you're optimizing.
2) Keep it relevant, and don't spend too much time reading through the list of most popular keywords that day. Those words change just about every day, so the keyword phrase that has you at the top of the list today could dump at the bottom in less than 24 hours when Google changes its algorithms or people just stop looking. Stay true to your products, your brands and your services and it'll all be just fine.
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