The Best Kind of Patients

Let me give you an example of what I mean. This example involves my next-door neighbor. The husband has been a chiropractic patient of mine for years. The wife has not. But she has been going to another chiropractor in our area for months, and it has nothing to do with chiropractic care! It's all about weight loss.


She's a stay-at-home mom, who knows 20 other stay-at-home moms in her neighborhood. And they're all talking about this weight loss program that uses herbs, that she's paying $150 for – cash.


It's a chiropractic office and they don't even know or care that it's a chiropractic office. They're just going for weight loss.


It's a brilliant move on this chiropractor's part, because now he has all this cash income coming in from these patients. And many times he doesn't even have to see the patients; his staff handles the transactions. So he's leveraging the investment he's made in his staff. There are also a lot of cross selling opportunities. People come in and think, "You know what? I might as well get adjusted while I'm here."


These patients learn that chiropractic care is not as expensive or scary as they had once thought. You are able to get new patients and you didn't have to do anything other than offer alternative services.

If you want to improve your business you need to think out of the box. People like to go places where they can accomplish more than one thing. You need to give them this if you want to keep and bring in patients.