Putting your Goals Into Action Step 3: Find out What Your Competitors are Doing and Do it Better

This week we are discussing how to put your goals into action. As I said before many business owners will make goals for their self, but they do not have the knowledge of what to do with them. Today we are going to talk about what your competitors are doing.

Everyone has a competitor. Whether they are down the street or online, we all have someone to competing with us for customers. Your job is to find out who your competitors are and what it is they are doing to attract customers.

There is a few ways you can go about this. One would be you can pay a visit to their business. See what they are offering that you do not. What is the atmosphere like in their place of business? Are they steadily busy with customers?

Just as you want to find the positives that your competitors are doing, you can also learn from the negatives they are doing. Looking at their business should give you ideas for your own. If you see they are constantly busy can you pick up on the reasons they are bringing in so many customers? Are they offering a sale, or do they have something they are giving to their customers for free?

Maybe their attitude is what keeps the customers coming through the doors. A positive, friendly attitude will make customers want to come back. Think about it, would you rather deal with someone who is gloomy and down all the time. Or would you rather deal with someone who is upbeat and pleasant?

Another way of finding out what your competitor is doing better than you is to have your customers/clients fill out a survey at their next visit. Ask them what they like about your business and then ask them what they would like to see changed. Customers will tell you what they like or dislike. Ask them about what competitors they have visited ,and what they liked better if anything. You can offer something in return for them taking the time to fill out the survey. A discount, or free sample of some sorts will usually do the trick.

Once you get some feed back about your competitors, find out what you can do to make your business better than the others. Whatever they are doing to bring in customers you need to find a way of doing it better. Don't let the competitors take away your business.

Call me at 817-939-8435 with any questions. Or if wanting to get started for in time for spring this year. Now is the time to ATTACK not pull in. http://www.catchfirecoaching.com/