Friday, October 2, 2009

Social Networking and Doctors

I have read several discussions lately about doctors using social networking sites like Twitter and Facebook. There are several people who feel this is crossing a line. They do not think doctors and patients should be linked on social networking sites. They worry about the patient being exposed to too much personal information from their doctor.

There is a simple solution to this problem, if you feel it is a problem. If you are a doctor and you want to build a social media presence you can have two accounts. One account can be for patients and networking, while your other account will remain for personal use.

This stops the fears that a patient will learn too much personal information about their doctor. They will not have access to family pictures and messages to friends. In today's world social networking sites are becoming a must for doctors. When a potential new patient searches for a new doctor on Google they want to be able to research all they can about the doctor.

If you have social networking profiles it will make the research easier for the potential patient. Having a better web presence means the chances are going to be higher that you will bring in new patients. So don't let fears of social networking sites keep you from cashing in on new business.

1 comment:

  1. I don't think doctors are crossing the line by having a Facebook account. Now if they were sharing patients information on there it would be a different story.

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