If you keep doing what you've been doing, how can you expect to see things get better? The way health-care is going, it won't get any easier. In fact, it's going to get a lot tougher.
The problem with an insurance-based practice is that patients only find you based on that insurance directory. That usually means they're a "pain patient" and that they're watching their money carefully.
The moment they're out of pain, they're gone. And their insurance doesn't pay enough to make it worth your while.
The reality is, in the United States, if they have insurance that even covers chiropractic care, the deductibles are so high, that you could go to a chiropractor for a whole year and still never hit the end of your deductible.
As a doctor, you need to do something different.
Successful chiropractors in the future are going to have to focus on other alternative strategies to get patients completely well – by that patient's definition of what it means to be well.
And chiropractors are better positioned to do that than anyone. You just have to take that positioning. So that you, as a chiropractor, become an essential piece of the health and wellness puzzle.
Change is a hard thing to accept, but it looks like it's a must if you want to remain successful.
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