Forward-Thinking Chiropractors Are Adding Aesthetics and Anti-Aging Services

Aesthetic and anti-aging services is one area that is often way outside the comfort zone for chiropractors. Many chiropractors have a picture of their practice and themselves that is narrowly focused on what they were trained to do, which is provide chiropractic services, and nothing else.


Others, however, take a broader view and see themselves as natural health-care providers. Thus anything that is non-surgical and does not involve medications is a possible option for their practice.


We work with a number of these chiropractors who have opened up their minds to other opportunities. Depending on the practice, we help them bring in a variety of services at different price points and offer treatments that will help patients get better or look and feel better, by their patients' own definition.


Some doctors simply want to add a few extra services within their existing clinic. Others may want to build a stand-alone aesthetic and anti-aging clinic. Today, we usually recommend that you offer aesthetic and anti-aging services in a separate section of the same clinic, in a way that makes sense to the practice and your patients.


Part of the reason is better utilization of overhead, of course. Plus better utilization of your current patient base. Even if patients do not want to cross over to aesthetic services, they obviously know other people who might be interested in these services. Sometimes your staff will be able to cross over and work in aesthetic services, as well. And hopefully by now you have some great marketing people and marketing programs in place that can be re-purposed to attract new kinds of clients.