The Benefits of Coaching

Before you close this page, this is not a shameless SPAM for my coaching services. I just wanted to get that out of the way from the very beginning! A lot of the doctors, chiropractors and nurse practitioners I work with don't understand what working with a marketing coach is going to do for their practice, and I can't say I blame them. It didn't really click for me either until the first time I set what I'd learned in motion!

So this is a story from me, to you, about the benefits of coaching and how I wish I'd learned that a whole lot sooner.

First and foremost, let's talk patient volume. You can't run a successful practice if you don't have patients, but without effective marketing your patients are never going to know you're there. We all dream of becoming "that" doctor that patients are clamoring months in advance to see, but without working with "that" doctor how are you ever going to learn what it takes to get from here to there?

Secondly, what are you going to do when you retire? Are you going to sell your practice? Fade out of the picture? Work until you have a heart attack on the floor? No one wants to work for the rest of their lives. Coaching services can help you build up the value of your practice so you can retire in style and let some young whipper snapper fresh out of med school pick up the reins.

Finally, let's talk financing. It costs money to start a new practice, and banks like to know that they have a good chance of seeing a return on their investment-especially during these economic times, when new businesses (including practices) are going under as fast as they're popping up. Banks see an experienced coach as a guarantee of sorts, because they know you're working with someone who knows how to get the results they want to see.

Wherever you are, I've been there. Whether you're burnt out and exhausted from trying to build your practice up singlehandedly, watching it turn a small profit or even watching it grow at an amazing rate I'm telling you, I've been there. And wherever you are, a coaching service can help make it that much better.