While I was prepping my new webinar and gearing up for a seminar in Houston about how medical and chiropractic practices and other small businesses can benefit from social media tools I started thinking. Yes, most of us know that social media is important, but do we really understand how they're paving the way into the new Web 2.0?
More importantly, do we really understand what it is that's separating this generation of patients and consumers from the ones we've been marketing to in the past?
I can give you the answer to that question in one word-the Internet. Today's patient is more informed than ever before. In fact, if you go straight to the bottom line you'll find that today's consumer is almost overinformed. Thanks to the Internet, they think they know more about what's ailing them than you do! That overload of information is what makes it vital for you to establish yourself as an expert from the very beginning.
Our very best patient referrals come from current patients. Why? Because patients trust other patients. That's where social media comes into play. Social media marketing might be written by doctors, but it's going to help your patients to see you as a) an authority in your field and b) a person that other patients respect.
And that respect is the key to building your practice using the Web 2.0.
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