When it comes to the success of your chiropractic practice what you know counts…but who you know counts more. Most of your business is going to come from physician and patient referrals who think you're the best in the business, and they can't recommend you if they don't know who you are! That means getting out and rubbing elbows with the medical elite.
How are you at hoitying with the toity?
Seriously though, attending conferences and luncheons is a great way to promote your business. People get to know who you are, and they know that you care enough about staying on top of the chiropractic business to make it to events that you probably didn't want to go to too awful bad in the first place. That makes you a man (or a woman) worth recommending to patients seeking chiropractic care.
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